idDriver OEM
The world’s first Customer Experience Management Voice of the Consumer (VOC) platform designed specifically for the Automotive Industry.
A globally unique product providing pre-sale vision to OEM’s and large dealer groups into the Customer Experience prior to the critical purchasing decision.
Understand and manage how dealerships and product are presented to real buyers. Understand your buyer demographics by state, location and postcode.
Provides customer demographic data from test drivers based on their license. i.e. age, sex, postcode.
Standardised process for test drive management across dealership network.
Enables real-time analysis of promotional campaigns through test drive activity.
Time series analysis of test drives by product over time and by geography.
A breakdown of test drive to sales ratios down to individual salesperson.
The unique ability to survey all customers post test drive through partnership with Potentiate Research by introducing the test drive experience as part of their CSI.